Sunscreen Exposed. What’s Behind That Label?

I have to put my current skincare biology articles to the side due to the questions about sunscreen products.  This article will begin to uncover the truth and expose the lies.

Several claims have surrounded sunscreen products for years.  Cosmetics companies backed by dermatologists, or better, cosmetic and dermatological surgeons have touted that SPF lotions and creams will provide ‘protection’ from the sun that is solely responsible for the much of the external aging effects of the skin and not so alarmingly skin cancers.  Some sunscreens offer UVB protection to minimize the chances of burning.  And only a select few offer UVA protection to prevent the deeper rays from penetrating and damaging the lower levels of the skin where our collagen forms thus causing premature aging.  And, these UV blockers only protect the skin for a specific amount of time.  Approximately, 90 to 120 minutes to be exact.  This fluctuation in recommended reapplication time is determined by the wearer’s activities in addition to the ingredients of the sunscreen.  In order for a sunscreen to be truly effective it must protect from UVA AND UVB rays.  These products are called  Broad Spectrum Sunscreens.  Unfortunately, to back up the necessity for this and future sunscreen articles, several sunscreen makers will label a product as Broad Spectrum (Neutrogena for instance) when in fact it blocks no amount of UVA rays than it can stand hours and hours of water without a need for reapplication. 

What are these claims that are being thrown at a jury representing:  Misleading terms, falsified facts, and plainly allowing consumers to think one thing when the opposite is actually true.  Examples, you ask?  There are quite a few but I listed the most common that we have all seen, recently!

  1.  Anti-aging or Age Defying – sunscreen is anti-aging because it prevents, or should prevent-future aging because it blocks aging UV rays.  Kind of a no-brainer, no?  Can a sunscreen be additionally anti-aging?  Sure?  Are there a lot of over the counter options for a truly anti-aging broad spectrum sunscreen?  Outlook does not look good.  Allow me to individually customize an anti-aging day cream with SPF and then talk to me about a true Anti-Aging- Sunscreen.                                                      
  2. SPF 100+! – Bogus.  SPF 30 is what ‘dermatologists recommend’.  Neutrogena, enough of the SPF 105+.  Part of your lawsuit last year had to do with misleading terms in which consumers believe they are protected all day because they applied an 80+, oh I don’t mean to insult your labeling practices, I mean 105+ SPF sunscreens).  This leads to BAD burning and or damage to the lower levels of the skin – this damage surfaces later in life in many unflattering ways.  Yet, you are still producing far-from-the-truth labels.  Don’t think I’m picking on you.  My other article reports about the 500 sunscreens on the market that also mislead our unknowing, trusting consumers.  Figuring ALL sunscreens (including sport sunscreens) must be reapplied every couple hours) it is unappreciated that you trick your buyers into thinking they are protected longer or all day because of your 80+, I mean, 105+ labels.

Nearly all dermatologists will recommend at least an SPF 30 for daily use  Unless, that dermatologist has frozen or burned off actinic keratoses, these are precancerous lesions that affect the forty-eighty something-year olds, or near thirty-somethings with numerous lot of bad burns even before the age of sixteen.  A dermatologist will refer to a bad burn as peeling and blistering-ouch.  These burns exponentially increase the likeliness of skin cancer formation a later in life.  I am talking about myself in reference to the bad burns before the age of 16, yes.  Or, if that dermatologist has actually removed a skin cancer – then it should be recommended to apply an SPF 50.  Why higher?  Or, why not higher than 50?  Maybe Neutrogena can answer this.  Just kidding.  I would never expect them to admittingly offer to the general public how they knowlingly mislabel and mislead unsuspecting consumers into the purchase of their falsely made cosmetic products.

So allow me to answer.  Each person has an approximate amount of time he or she can spend in the sun before she will begin to ‘burn’.  Let’s say I begin to burn after spending 20 minutes in the sun (not far from the truth!)  If I apply an SPF 15, sunscreen makers will have me believe that I multiply my burn factor of 20 minutes by the SPF 15 and that is how much time I can now spend in the sun before I will burn.  Or, 300 minutes, or 5 hours.  If I applied sunscreen at 11 AM while at the beach, and didn’t reapply until 4 PM, I would be a bright red, heated skinned lobster.  I know from experience.  Sunscreen must be reapplied approximately every 2 hours to maintain its efficacy.  Or, directly after swimming or excessive sweating during outdoor activities.  The SPF alone is a misrepresentation of its own protection!  Some skin types do not burn at all, while others in different climates may build up the tanning ability in their skin which masks the burning effect.   That’s why you must become a back-of-the-bottle-ingredient-reader as opposed to a label reader.  An SPF 50 is supposed to provide more protection within that two hour window for skin types that burn or produce cancerous or pre-cancerous lesions more readily.  Dependent upon the actual sunscreen active and inactive ingredients, it may or may not prevent the damaging, harmful effects of UV rays, or prevent the skin from burning.

  1.  Waterproof.  As we touched on above there is no miracle sunscreen ingredient to date that can maintain its efficacy through humidity, excessive sweating, or the simple act of swimming.  Since the 2010 lawsuits, sunscreens will now read, “Very, Very, Very Water Resistant”. One very doesn’t get the message across I guess.  How does one even take a product like that seriously?  If that stands for “reapply directly after swimming because the product has been dissolved or washed off after spending a sufficient amount of time in the water” then I agree with that labeling strategy.  If it doesn’t intend that, then I say ‘what a joke, do you think the general public is stupid?!’ to put it nicely.  Apparently so, Coppertone, as your “very, very, very water resistant” or “waterproof” mislabeling suggests.                

So what is a consumer to do?  First off, do not be mesmerized by falsely produced labels and misleading claims where you see a commercial or magazine add and thoughtlessly spend $45-$75 on the latest Innovative Technology from Clinique or Loreal or Olay.  I’ll leave you with this.  Anything these advertisements are calling New or Innovative Technology has been around for DECADES!  They are just jumping on the skincare wagon after all of this time and maybe producing a results-oriented product.  Let’s not get too crazy with assumptions, though.  And if you are not in the industry or do not see a knowledgeable esthetician or skincare-product savvy dermatologist (most dermatologists I am familiar with know their prescriptions, not over the counter products), you would not know these ingredients are AGE OLD!  The new over the counter and department store adds I simply roll my eyes at them.  Not all products lie, but MOST of them sadly, do.  It’s a harsh reality but I’m glad to be here to begin separating the truth from the tiny printed fine lines on your product labels.  And it all starts with ingredients. 

 

 

A skin cell is born… but this is just the beginning.

Be warned, my articles are ACTION PACKED!  Esthetic humor.  Having a lesson in skin functionality sounds pretty elementary but it is a vital step in understanding what our skin needs most in order to maintain its health, its beauty, and ahh, its youthfulness.  This is part 1 of numerous articles to properly understand our skin and its many, many functions to correctly treat and prevent ALL the common signs of aging.

Containing half of our body’s immune cells and one quarter of our body’s blood, our skin is responsible for 5 main roles: protection, healing, immune response, sensory system, and regulating body temperature.   It also prevents water loss.  Each square inch contains approximately 100 oil glands, 650 sweat glands, 12 feet of nerves and 15 feet of blood vessels.  It sounds so matter of fact but I contemplate the skin and its many abilities and roles similar to the way I contemplate the vastness of the universe.  Our skin is its own universe filled with: living, breathing cells and tissues which are each also filled with their own little universes of… life. 

There are 2 main layers of the skin.  The epidermis, the outer most layer, is what we can see, touch, and feel.  Also known as the top layer, this is where our dead skin cells reside and those protective and immune response functions are offered.  Additionally, where all of the external (environment and lifestyle choices) and internal AGING (yeah, genetics) of our skin, surfaces!  (Think:  fine lines, deep wrinkles, mild to severe acne, age spots, scarring, uneven texture, large pores, sagging skin, brown spots, post inflammatory hyperpigmentation, dull skin, or flaky skin. Research studies are teaching us that the epidermis communicates chemically with the dermis signaling it to perform several much needed functions.  The dermis is known as the live layer.  This contains everything for the skin to function beneath the surface.  I think of it as a colossal factory with departments galore that must be in sync to keep the skin performing at its best.  If one department is lacking, much like a free radical (discussed later), a domino effect occurs and other departments perform poorly.  Additionally, this deeper layer contains our lymph vessels, blood vessels, nerves, oil glands, sweat glands.       

Two sub-layers also exist within the two main layers (the dermis – the lower, live layer and the epidermis-the upper, non-living layer).  First, the Reticular Dermis houses larger blood vessels that provide food to the capillaries.  This sub-layer, my dear friend, is where our much needed collagen and elastin fibers, made of proteins, are formed.  This dynamic duo is responsible for our skin’s strength, elasticity and flexibility.  The word “collagen” is thrown around everywhere nowadays but who truly understands its primary function and why we need it and why we need to stimulate the formation of it? 

Collagen is responsible for the skin’s ‘youthful appearance’.  It makes up approximately 70% of our skin’s weight –the other 30% comes from moisture and water.  It is collagen that is formed to repair an injury in the skin.  Collagen is the fiber that scar tissue is made of.  The other, not-as-popular-as-collagen protein is Elastin.  These elastic fibers give our skin its shape and allow it to be like a ‘rubber band’ of sorts.  Collagen’s presence in the reticular dermis completely outweighs (literally) Elastin’s by 14 to 1. Allow me to Segway into one, yes additional, layer protein known as reticulin.  This is a third type of collagen-related fiber that is found in the papillary layer.

Do you remember the Primary sub-layer?  (The reticular dermis is responsible for international advertising campaigns promoting ‘Collagen and Elastin enhancing!’ products (these well-known skincare companies choose their words wisely, don’t they?)  The secondary sub layer found at the top of the dermis is known as (this is a big one!) the ‘epidermal-dermal junction’.  This layer connects (you guessed it) the dermis to the epidermis, and vice versa.  This is an extremely vital sub layer.  It is here where the lowest level of the epidermis, or the basal layer, is nourished by surface capillaries in the bloodstream.  Consider this its food for survival.  This becomes the ultimate paradox because skin cells form so they can live their little lives travelling up to the epidermis (outer most layer of the skin) where they ultimately come to their death!  Sadly, this is the predetermined life of a live skin cell turned dead skin cell.  And, (there is always an ‘and’ because there are SO many functions within each layer and sub layer) this also is where cell division occurs.  More will follow on function of epidermal cell division.  As the life of a skin cell must come to an end, sadly my first article must come to an end.

Wishing you youthful skin.

Sources:

Pugliese, Peter.  2001.  Physiology of the Skin II.  Carol Stream, IL: Allured.                                                                                                  Lees, Mark; Hinds, Catherine. 2003.  Standard Comprehensive Training for Estheticians                                                                  Pugliese, Peter.  1991.  Physiology of the Skin:  The Desquamation Process, Carol Stream, IL:  Allured                                                  Gerson, Joel. 1999.  Standard Textbook for Professional Estheticians.  Albany, N.Y.: Milady, an imprint of Delmar Learning, a division of Thomson Learning, Inc.

Let us begin…

With so many skin (let us call them) concerns, where do we turn to find answers?  We want to lighten our brown spot that ‘just showed up’, or minimize, or erase that one wrinkle in the middle of our forehead.  Or, better yet, know if that new ‘breakthrough serum’ is really going to break through the aging process on the face.  The list is endless (just look in the mirror!) and the possibilities of at home treatments with products are endless (just turn on the tv or flip through any magazine).  This is the breaking of a new era – the educated consumer!  Not from magazines and commercials and falsified, exaggerated box labels, but from a spa owner and clinical esthetician; who is passionate about:  skincare research and ingredients, and the health of your skin.  Information is power.  When we are informed, only then can we make an educated decision.  If you’re ready to know the ins and outs and everything in between about your skin so you can make educated decisions, my skincare articles will be waiting for you.